Is it better for SEO to embed a video into your website personally or do it via YouTube html?
I am updating one of my websites and wondered from an SEO perspective whether it would be better to upload my videos onto youtube and then onto my website OR just upload them normally onto my website without youtube? Would it make much difference?
Upload them to youtube and just embed them to your website. This will guarantee a HUGE pool of traffic coming from youtube and other video aggregator sites (such as AOL video) into your site.
Is it better for SEO to embed a video into your website personally or do it via YouTube html?
I am updating one of my websites and wondered from an SEO perspective whether it would be better to upload my videos onto youtube and then onto my website OR just upload them normally onto my website without youtube? Would it make much difference?
Upload them to youtube and just embed them to your website. This will guarantee a HUGE pool of traffic coming from youtube and other video aggregator sites (such as AOL video) into your site.
Ecommerce Web Design – Easier Methods for Merchants
There are so many web designers and web design companies available online today for merchants to use as resources for their ecommerce needs, choosing the right one can sometimes be a difficult decision. What if the decision of who you decide to forefront your company’s ecommerce look and feel could be an easier decision than ever before? You would probably feel much better knowing that there are more affordable solutions that can be accomplished quickly and effectively to get your ecommerce business the online presence that it needs to sell the products and services you offer your clientele. With so many options, choosing the right ecommerce web site designer can be an overwhelming and stressful decision. Take these ideas into consideration before you hire your next ecommerce web site design company or web designer to assist you with your ecommerce web site needs.
One of the best available resources for ecommerce capabilities is using a web designer that can customize your ecommerce website using a third party shopping cart system. Ecommerce websites that are designed using third party shopping cart systems can be just as attractive, if not more attractive than a completely customized system. Because there are some very popular and useful third party shopping carts available, it not only is affordable, it makes customizing them a stress free process. Because more and more ecommerce developers are coming to third party shopping cart systems for their ecommerce needs, there are now lists of programmers that create modules to customize your ecommerce shopping experience to the next level. That means, having a shopping cart that can do everything you need, having your site laid out in a fashionable and professional manor, without sacrificing design or functionality.
Expanding your online resources to a more modern and professional system like many of the popular third party shopping carts can be an easy transition, if you select the right web design company to do the job. When selecting the right ecommerce web design company, consider their portfolio. Does there portfolio include several different web sites that they have designed in various industries? Is there portfolio impressive and professional? Speak with the web design company on the phone to discuss what specific needs you have for your ecommerce business. Many times, especially with the modules available, a talented ecommerce web designer can build you the ecommerce web site you have been waiting for. Finding an ecommerce web designer that’s affordable and provides quality work is the most important part. There are typically two different ways that ecommerce web sites can be built. By the hour and by the package. You will have to search around to find the best package that will work well for your ecommerce company. If there aren’t any packages that would support your ecommerce web design needs, inquire about paying per hour to have your ecommerce third party shopping cart system and web design packaged more personalized. Many web designers that are fluent in using third party shopping cart systems and are talented web designers can use there talents to come up with the perfect design and ecommerce implementation that will work perfectly for your business.
No matter what company you decide to go with for your ecommerce web site design project, make sure that your new ecommerce store is user friendly, professional and search engine friendly. Just having a website won’t make you money, you have to advertise via pay per click, search engine optimization and other methods of advertisements. Once you have the ecommerce web site you’ve been waiting for, show it to the online world and let them know about the great products or services you offer.
Bonnie
http://www.articlesbase.com/ecommerce-articles/ecommerce-web-design-easier-methods-for-merchants-79873.html
Driving Home the Best SEO
A lot of experts would forward such claims of sure and tested parameters in selecting the best SEO for your company. Well, we might say that probably those experts are giving you âexpertsâ advices. However, it is wise that you also consider the points raised in this article while making up your mind about the best website seo services for your company.
SEO must be able to walk the talk. SEO, with all its claims of significant results in rankings in search engines must be able to rank their own website. If the SEO company is not placing consistently in the search for seo companies, then it is not IT - period. Moreover, try to examine closely the SEOâs website offering affordable seo services and look at their website seo services metatag phrases (pretty obvious when you look at the heading tags or title). If they donât place high in the ranking for their own phrases then it is wise to drop them from your list of choices.
If promises being made by the SEO company are too good to be true then it must be so! Most of them would promise spectacular results only because they would want you to sign on the dotted line. An honest and straight-forward SEO offering affordable seo services will only give realistic expectations which will generally span over many months and sometimes over years depending on the scope and level of competition.
Just like in any wise buying activity, you should subject your choices under close scrutiny. Ask for the components and services being proposed by the seo company. Understanding of areas of the site that will be changed, how the link building will be undertaken and the over-riding philosophy or approach your prospective SEO company will be taking are good questions that need to be answered.
Finally, when you encounter the following red flags, it is wise to say-âThank you and goodbyeâ- to the seo company offering website seo services. If they recommend to build multiple sites either as a linking tool by linking them together, or because it’s easier to optimize a different site for a different engine, then it’s time to say goodbye. If the seo company recommends some âillegalâ tricks then you are inviting trouble if you seriously consider their proposals.
As a final word, the choice may well be based on the cost of the project to the company. Though some of us are may consider this as ancillary expenses and have the tendency to look for the cheapest company, this might not be the practical and feasible decision. The best gauge would be to assess the value of benefits against the cost.
Louie Ang
http://www.articlesbase.com/web-design-articles/driving-home-the-best-seo-752190.html
Igualdade Formal, Minoria Material!
Como podemos encontrar a clava forte da justiça se o Estado em que vivemos proclama apenas uma igualdade formal?
A realidade vem se tornando cada vez mais assustadora. Tudo o que se vê por parte dos governantes, são neologismos e terminologias, na tentativa de amenizar a real situação.
A proposta de governo é inovar trazendo para o vocabulário brasileiro as chamadas terminologias pretendendo assim, resolver a situação daqueles que estão às margens.
O deficiente fÃsico é âportador de necessidades especiaisâ; o negro é âafro descendenteâ, os miseráveis são as âparcelas desprovidasâ; os analfabetos são os âexcluÃdos digitalmenteâ e assim a polÃtica da terminologia vai se espalhando.
E a solução para o problema das minorias, que são igualadas formalmente, sem efeito prático, continua sendo adiada, ou melhor, dizer, âenrroladaâ.
Mas o que é ser minoria?
No Brasil é ganhar uma terminologia… Ou então simplesmente fazer parte de uma parcela de número menor.
No entanto, ser minoria é realizar menos, é estar em situação que de fato não seja de igualdade real com os outros grupos sociais.
Dessa resposta surge uma nova pergunta!
E qual a melhor polÃtica para o problema das minorias, daqueles que hoje estão excluÃdos?
A solução para as minorias é fazer parte de uma polÃtica social que as tornem sujeitos ativos, dando-lhes o direito de se realizarem como cidadãos. Preparar o seu futuro, direcionando-o segundo suas necessidades.
No entanto, para efetivar tal polÃtica, é necessário mudar o conceito de cidadania implantado no Brasil. Pois a noção de cidadania que nos apresenta, parte das regras do paternalismo que tão somente aliena tirando a capacidade de o indivÃduo se estabelecer e caminhar sozinho.
à um agir que não permite ao indivÃduo crescer, estimula a miséria, degradando cada vez mais sua capacidade expansiva.
Esse quadro grotesco apresenta-se como solução, já que para os condutores da âclavaâ, isso é imprescindÃvel. Sem estruturas, sem direção, sem bases, sem educação, sem saúde, resultado: Sem seres pensantes!
Somente âbichosâ com uma única preocupação: O que vão caçar para o almoço e jantar.
O paternalismo é contrário ao sentido do trabalho, da cidadania, da integridade da pessoa humana.
Esse paternalismo que ora se apresenta por via das terminologias, ora pelas polÃticas das bolsas só faz cegar e destruir toda e qualquer possibilidade de expressão dos direitos fundamentais. O indivÃduo se torna apenas um joguete cada vez mais distante da âclavaâ.
Apesar de ser a Constituição chamada de cidadã, e os direitos fundamentais estarem lá reproduzidos de maneira igualitária e democrática, o exemplo de democracia têm sido somente os plebiscitos, para se decidir se constrói ou não a transamazônica, ou ainda se o comércio de armas deva ser mantido, ou não. Definitivamente uma tentativa de desviar as atenções.
Visto assim, de maneira panorâmica, parece ser a democracia totalmente sofismável. Daà o resultado devastador, brasileiros desistindo de fazer sua parte em defesa da cidadania e cada vez mais se isolando em seus fortes.
Daà surgem as pseudos ideologias defendendo os oprimidos, erguendo sua bandeira e gritando em nome dos espoliados.
E a solução cada vez mais se distancia…
O direito espoliado das minorias é usado como estandarte pelos próprios espoliadores, que se levantam em nome da justiça, defendendo os excluÃdos.
Mas e a clava forte da justiça?
A maior prova são as campanhas polÃticas. Quantos heróis surgem durantes os meses que antecedem a votação.Â
Nesse ponto, todos são defendidos e igualados. São inaceitáveis as filas nos órgão públicos; e a falta de profissionais nas áreas da saúde e educação, Deus, como conviver com isso! âSe eleito, tudo resolvoâ.
Depois, as vidas voltam a ser disponÃveis e fungÃveis, dentro do ânadaâ que são.Â
E discutem os legisladores novos projetos de Lei tentando preservar direitos e ainda criar outros indispensáveis, pois, absurdo, a não observação ao direito de ir e vir; direito da imprensa; direito de liberdade de expressão… E o direito à vida das minorias?
Se essas vidas são âdesimportantesâ, por que a luta por outros direitos, que só existem se a vida existir?
Enquanto a clava forte da justiça for erguida em prol somente daqueles que a conduzem, a solução para o problema das minorias continua distante, somente engatinhando, longe de andar sozinha.
Â
marilda tregues sabbatine
http://www.articlesbase.com/doutrina-articles/igualdade-formal-minoria-material-748087.html
San Francisco Web Design and Web Development Services
A San Francisco Web Development and Web Design Services, #10 offers a full range of marketing and web technology solutions. Please select from the list below to learn more about each of our offerings:
Design
Having worked in numerous industries - including Consumer Product Marketing, Hi-Tech Manufacturing, Retail and Sports/Entertainment - #10’s design staff has the unique ability to deliver the “look and feel” appropriate to your target audience… without going through countless design changes. Our Creative Methodology takes into account the viability of a design from business and technology standpoints, while maintaining the highly-impactful branded image you desire. And, with the Production Department’s extensive knowledge and capabilities, your final solution is right in step with the original creative and strategy concept.
Web Design, Custom Interfaces, Print Advertising, Tradeshow Booth Graphics, Logos, Business Cards and Product Packaging.
Development
When it comes to customization and scalability, out-of-the-box solutions rarely address your image and technical needs. #10 works with you to build customized applications that achieve your specific goals and are inter-operable with your existing applications. Our seasoned, cross-functional team is able to work with virtually any combination of operating environments (Windows or UNIX), server/client-side scripting languages and database management systems. Regardless of your industry focus, #10 can create the applications suitable for your target audience.
Web Developement, Database Development, Multilingual Development, Graphics Production and Custom Application Development.
Promotion
Building a site isn’t enough - to make the most of your web investment, you need to drive and convert site traffic. With so many options to promote your site - from search engine placements and email marketing to affiliate programs and viral marketing - how do you choose the right one?
We help you select the tools for maximum benefit. By analyzing company-specific marketing objectives-whether the goal is to build brand recognition, awareness or loyalty-we break through the clutter and offer creative solutions to attract and maintain your target audience. #10 specializes in conducting rich-media, viral marketing campaigns that include tools designed for generating a “buzz” around your company’s brand and gets your business communitiy to take notice of your offerings. #10 can continue to support your requirements even aftger you have built your brand and loyal customer following through our follow-up campaigns and email marketing.
Viral Marketing, Pay-Per-Click Search Engine Promotion, Loyalty Programs, Email Campaigns and Online Games.
Strategy
#10 assists you in identifying problem areas in your business marketing, and, by recommending appropriate courses of action, we help make your marketing more effective through the power of the Internet.
We start by identifying your specific needs and goals into one or more of the following categories:
Building brand awareness
Creating/improving revenue streams
Boosting internal efficiencies
Cost reduction
Then comes a rigorous analysis of your existing technology infrastructure and business model, setting success metrics, and definint your target audience. #10 will draft for you a plan of action based on your company’s implementation schedule, resources and budgetary concerns.
E-Business Strategy
Business Process Transformation
Website Assessment/Usability Analysis
Asia-focused Business Consulting
E-Business Strategy, Marketing Strategy, Asian Web Localization, Needs Assesments, ROI Analyses and Business Process Automation.
Tom
http://www.articlesbase.com/information-technology-articles/san-francisco-web-design-and-web-development-services-85410.html
Igualdade Formal, Minoria Material!
Como podemos encontrar a clava forte da justiça se o Estado em que vivemos proclama apenas uma igualdade formal?
A realidade vem se tornando cada vez mais assustadora. Tudo o que se vê por parte dos governantes, são neologismos e terminologias, na tentativa de amenizar a real situação.
A proposta de governo é inovar trazendo para o vocabulário brasileiro as chamadas terminologias pretendendo assim, resolver a situação daqueles que estão às margens.
O deficiente fÃsico é âportador de necessidades especiaisâ; o negro é âafro descendenteâ, os miseráveis são as âparcelas desprovidasâ; os analfabetos são os âexcluÃdos digitalmenteâ e assim a polÃtica da terminologia vai se espalhando.
E a solução para o problema das minorias, que são igualadas formalmente, sem efeito prático, continua sendo adiada, ou melhor, dizer, âenrroladaâ.
Mas o que é ser minoria?
No Brasil é ganhar uma terminologia… Ou então simplesmente fazer parte de uma parcela de número menor.
No entanto, ser minoria é realizar menos, é estar em situação que de fato não seja de igualdade real com os outros grupos sociais.
Dessa resposta surge uma nova pergunta!
E qual a melhor polÃtica para o problema das minorias, daqueles que hoje estão excluÃdos?
A solução para as minorias é fazer parte de uma polÃtica social que as tornem sujeitos ativos, dando-lhes o direito de se realizarem como cidadãos. Preparar o seu futuro, direcionando-o segundo suas necessidades.
No entanto, para efetivar tal polÃtica, é necessário mudar o conceito de cidadania implantado no Brasil. Pois a noção de cidadania que nos apresenta, parte das regras do paternalismo que tão somente aliena tirando a capacidade de o indivÃduo se estabelecer e caminhar sozinho.
à um agir que não permite ao indivÃduo crescer, estimula a miséria, degradando cada vez mais sua capacidade expansiva.
Esse quadro grotesco apresenta-se como solução, já que para os condutores da âclavaâ, isso é imprescindÃvel. Sem estruturas, sem direção, sem bases, sem educação, sem saúde, resultado: Sem seres pensantes!
Somente âbichosâ com uma única preocupação: O que vão caçar para o almoço e jantar.
O paternalismo é contrário ao sentido do trabalho, da cidadania, da integridade da pessoa humana.
Esse paternalismo que ora se apresenta por via das terminologias, ora pelas polÃticas das bolsas só faz cegar e destruir toda e qualquer possibilidade de expressão dos direitos fundamentais. O indivÃduo se torna apenas um joguete cada vez mais distante da âclavaâ.
Apesar de ser a Constituição chamada de cidadã, e os direitos fundamentais estarem lá reproduzidos de maneira igualitária e democrática, o exemplo de democracia têm sido somente os plebiscitos, para se decidir se constrói ou não a transamazônica, ou ainda se o comércio de armas deva ser mantido, ou não. Definitivamente uma tentativa de desviar as atenções.
Visto assim, de maneira panorâmica, parece ser a democracia totalmente sofismável. Daà o resultado devastador, brasileiros desistindo de fazer sua parte em defesa da cidadania e cada vez mais se isolando em seus fortes.
Daà surgem as pseudos ideologias defendendo os oprimidos, erguendo sua bandeira e gritando em nome dos espoliados.
E a solução cada vez mais se distancia…
O direito espoliado das minorias é usado como estandarte pelos próprios espoliadores, que se levantam em nome da justiça, defendendo os excluÃdos.
Mas e a clava forte da justiça?
A maior prova são as campanhas polÃticas. Quantos heróis surgem durantes os meses que antecedem a votação.Â
Nesse ponto, todos são defendidos e igualados. São inaceitáveis as filas nos órgão públicos; e a falta de profissionais nas áreas da saúde e educação, Deus, como conviver com isso! âSe eleito, tudo resolvoâ.
Depois, as vidas voltam a ser disponÃveis e fungÃveis, dentro do ânadaâ que são.Â
E discutem os legisladores novos projetos de Lei tentando preservar direitos e ainda criar outros indispensáveis, pois, absurdo, a não observação ao direito de ir e vir; direito da imprensa; direito de liberdade de expressão… E o direito à vida das minorias?
Se essas vidas são âdesimportantesâ, por que a luta por outros direitos, que só existem se a vida existir?
Enquanto a clava forte da justiça for erguida em prol somente daqueles que a conduzem, a solução para o problema das minorias continua distante, somente engatinhando, longe de andar sozinha.
Â
marilda tregues sabbatine
http://www.articlesbase.com/doutrina-articles/igualdade-formal-minoria-material-748087.html
Best SEO Services
Many new webmasters (especially those driven to make money online - you know, the ones determined to find that “magic needle in a haystack” technique that actually works!) are not only new to running a website and the marketing aspects of it, but they’re also faced with the task of how to properly choose the right SEO services for proper optimization. This can be a daunting undertaking, as there are so many different services that specialize in SEO available out there - so where does one start?
Let’s look at five key factors to take into consideration when picking the right SEO service for your new website or e-commerce business:
1. Are they reputable?
2. What do they do to help SEO your site?
3. What prices do they offer?
4. Do they have client testimonials available, or an SEO portfolio?
5. Do they care about your success, rather than just your credit card?
The above five qualities are ones you need to seriously think about when searching for the right SEO firm to take care of your website for you. For more details go to: www.offline-promotion.com.You see, a lot of these firms are based overseas, and most of them (not all) have a horrible reputation for submitting your site to tens of thousands of poor quality directories, and assume they’ve properly optimized your site for the search engines. Unfortunately, many people get taken by this, as they don’t know any better, and the prices are cheap enough to swallow.
A good firm will not go this route, and as much as I hate to say it, you need to look for a US or even European based SEO firm that can take you on as a client - as they’re more likely to actually optimize your site the way it should be done. Again, there are many to choose from, but from personal experience, it seems that the middle sized SEO firms seem to be the best fit for the above five factors due to a couple of different reasons:
1)Â Â Â 1. Large SEO companies usually offer the lowest price, but you’re getting a “cookie cutter” approach that may not suit your individual website. Sure, low prices are always great, but not if it means the difference between success and failure. Also, you don’t get the personal attention that you would get from a medium or smaller sized firm. For can visit to: www.greatseosecrets.com.Overall, avoiding large SEO services companies may be your best bet for now.
2. Small SEO firms (usually small office or even home based), have a few advantages, but are heavily outweighed by the disadvantages. First of all, you’ll get great customer service, as the smaller SEO firms typically have few clients. The prices may vary, depending on reputation level - for instance, if it’s some well known SEO guru, get ready to thousands upon thousands of dollars. On the other hand, it also may be some kid in his garage who doesn’t quite have the knowledge or dedication to help rank your site better. Smaller SEO firms also usually don’t have the ability to offer refunds or guarantees of any sort, so be warned. Unless it’s an SEO mega star and you have tons of money, I wouldn’t go the small company route.
3. Medium SEO companies seem to be the logical choice for many reasons. Not only can they afford the pay to have good quality SEO specialists on staff, but they’re also able to offer more customer assurance that the job will get done. They’re not too big to totally avoid you due to thousands of customers, and you’ll usually get prompt customer service. Pricing is usually in the middle range, and for the quality you get, it’s typically right on target.
In conclusion, when you’re ready to choose an SEO service for your website or e-commerce business, make sure you take some of these factors into consideration. Everyone does it a little different, and while you don’t want to “cheap out”, you shouldn’t have to go broke in the process. Stick with it, and you’ll have high ranking sites sooner than you know it!
Harveen Harveen
http://www.articlesbase.com/seo-articles/best-seo-services-751729.html
Search Engine Optimization Reviews - The 4 Techniques That Work
Despite the aura of mystery that surrounds search engine optimization, ranking high on the search engines is not nearly as hard as many SEO firms would like you to believe.
In fact, by the end of this article, you will know the four key techniques that work every time in the world of search engine optimization. This in turn will enable you to either (a) find affordable SEO services by knowing how to evaluate their services, or (b) do it yourself by knowing the secrets of how it’s done.
So without further ado, here are the four steps or techniques for SEO success:
1. Choose keywords that are popular, yet specific and attainable.
2. Create site structure that preserves theme and link goodness.
3. Create original content that is keyword and latent-semantic-indexing (LSI) friendly.
4. Acquire inbound links using articles, press releases, and directory submissions.
The first step of keyword selection is fundamental to search engine success. If you choose keywords that are horribly competitive, you will have a difficult time out-ranking your competition. Stands to reason. And if you choose keywords that are horribly general, any traffic you do happen to get will be untargeted and unlikely to be interested in anything you’re selling. Luckily, “general” and “competitive” tend to go hand in hand. So your best bet is to avoid them and choose specific keywords instead.
The only unfortunate thing is that very specific keywords have fewer people actively searching for them. This means that in order to ramp up the number of people who visit your website, you need to compete for more of these specific keywords.
But that’s okay. That’s the model that works. If you compare the website traffic that comes from one competitive keyword ranked on page 3 or 4 of the search engines to one low-competition keyword ranked on page 1 of the search engines, the low-competition one wins every time. Why? Because nobody ever sees the page 3 or 4-ranked keyword. The popularity of the keyword is irrelevant. If your rank is too low, you get no traffic. None.
So, specific keywords win every time. Your job then is to create more web pages, each of which target a specific keyword.
The second step of website structure is one that is frequently done incorrectly. It is not okay to have a “random link-anywhere” linking structure if you want to rank well on the search engines. Instead, you must have a hierarchical linking structure for the first one or two levels of pages on your website.
Your main index page should link to your “main” or “top-level” keyword pages - that is, the pages you would ultimately like to rank well for. Each of these pages can then in turn link to more specific keyword-focused pages. However they should not link to other pages on your website that are not “sub-pages” of the same top-level keyword page. The objective is to preserve the theme set by each top-level keyword page and only link to other pages within that theme.
This is not to suggest that visitors to your website have to be constrained to only click within a certain theme. You can indeed link anywhere you want as long as you use a “rel = nofollow” tag inserted into the link html. This tag instructs the search engine spiders to ignore the link, which preserves the theme and all the search engine “goodness” while still allowing your human visitors to browse your entire site unrestricted.
The third step is to create original content, focused on the keyword of each page. This content needs to be original, but the frequency (or density) with which the specific keyword appears on each page is less important now than it used to be. What matters more now is the existence of other words that are related to the theme of the keyword. In other words, if your page is about dog training, the search engines expect to see related words like obedience, treats, sit, stay, leash, collar, etc. in addition to the word “dog training.”
This type of indexing is called “latent semantic indexing” or LSI, and the idea behind it is that any article about dog training is bound to make reference to certain other related keywords. If no othe related keywords are present on the web page, the search engine spider is likely to conclude that the page is a “spam page” and its ranking will suffer accordingly.
The fourth step involves acquiring one-way inbound links from authority sites to the individual pages that you want to rank well on the search engines. When it comes to inbound links, there are three elements that matter: (1) the source of the link, (2) the page that is linked-to, and (3) the anchor text of the link.
The source of the link needs to be a respected third-party site, such as an article site, a news site, a directory site, or any other web site that the search engines already respect. Links from poorly-respected sites such as link farms will do nothing to help your search engine ranking and may in fact hinder it.
The page that is linked-to and the anchor text (the text that is blue and underlined) of the link matter a lot. Broadly speaking, the more “good” links that a page has to it, the better it will do on the search engines. In addition, the more times a particular keyword appears in the anchor text of “good” links to a particular page, the greater the likelihood that page will rank high for that keyword on the search engines.
And that’s all there is to it.
There is not a lot of mystery associated with good search engine ranking, regardless of what the SEO “tabloids” tell you.
So, armed with this knowledge, you can now assume a strong position to review and evaluate any search engine optimization services you consider hiring. Furthermore, with a little bit of initiative, you can take on the SEO tasks yourself and maintain complete control over your search engine marketing strategy. The choice is yours.
Jason Jantzi
http://www.articlesbase.com/seo-articles/search-engine-optimization-reviews-the-4-techniques-that-work-107751.html
Search Engine Optimization Reviews - The 4 Techniques That Work
Despite the aura of mystery that surrounds search engine optimization, ranking high on the search engines is not nearly as hard as many SEO firms would like you to believe.
In fact, by the end of this article, you will know the four key techniques that work every time in the world of search engine optimization. This in turn will enable you to either (a) find affordable SEO services by knowing how to evaluate their services, or (b) do it yourself by knowing the secrets of how it’s done.
So without further ado, here are the four steps or techniques for SEO success:
1. Choose keywords that are popular, yet specific and attainable.
2. Create site structure that preserves theme and link goodness.
3. Create original content that is keyword and latent-semantic-indexing (LSI) friendly.
4. Acquire inbound links using articles, press releases, and directory submissions.
The first step of keyword selection is fundamental to search engine success. If you choose keywords that are horribly competitive, you will have a difficult time out-ranking your competition. Stands to reason. And if you choose keywords that are horribly general, any traffic you do happen to get will be untargeted and unlikely to be interested in anything you’re selling. Luckily, “general” and “competitive” tend to go hand in hand. So your best bet is to avoid them and choose specific keywords instead.
The only unfortunate thing is that very specific keywords have fewer people actively searching for them. This means that in order to ramp up the number of people who visit your website, you need to compete for more of these specific keywords.
But that’s okay. That’s the model that works. If you compare the website traffic that comes from one competitive keyword ranked on page 3 or 4 of the search engines to one low-competition keyword ranked on page 1 of the search engines, the low-competition one wins every time. Why? Because nobody ever sees the page 3 or 4-ranked keyword. The popularity of the keyword is irrelevant. If your rank is too low, you get no traffic. None.
So, specific keywords win every time. Your job then is to create more web pages, each of which target a specific keyword.
The second step of website structure is one that is frequently done incorrectly. It is not okay to have a “random link-anywhere” linking structure if you want to rank well on the search engines. Instead, you must have a hierarchical linking structure for the first one or two levels of pages on your website.
Your main index page should link to your “main” or “top-level” keyword pages - that is, the pages you would ultimately like to rank well for. Each of these pages can then in turn link to more specific keyword-focused pages. However they should not link to other pages on your website that are not “sub-pages” of the same top-level keyword page. The objective is to preserve the theme set by each top-level keyword page and only link to other pages within that theme.
This is not to suggest that visitors to your website have to be constrained to only click within a certain theme. You can indeed link anywhere you want as long as you use a “rel = nofollow” tag inserted into the link html. This tag instructs the search engine spiders to ignore the link, which preserves the theme and all the search engine “goodness” while still allowing your human visitors to browse your entire site unrestricted.
The third step is to create original content, focused on the keyword of each page. This content needs to be original, but the frequency (or density) with which the specific keyword appears on each page is less important now than it used to be. What matters more now is the existence of other words that are related to the theme of the keyword. In other words, if your page is about dog training, the search engines expect to see related words like obedience, treats, sit, stay, leash, collar, etc. in addition to the word “dog training.”
This type of indexing is called “latent semantic indexing” or LSI, and the idea behind it is that any article about dog training is bound to make reference to certain other related keywords. If no othe related keywords are present on the web page, the search engine spider is likely to conclude that the page is a “spam page” and its ranking will suffer accordingly.
The fourth step involves acquiring one-way inbound links from authority sites to the individual pages that you want to rank well on the search engines. When it comes to inbound links, there are three elements that matter: (1) the source of the link, (2) the page that is linked-to, and (3) the anchor text of the link.
The source of the link needs to be a respected third-party site, such as an article site, a news site, a directory site, or any other web site that the search engines already respect. Links from poorly-respected sites such as link farms will do nothing to help your search engine ranking and may in fact hinder it.
The page that is linked-to and the anchor text (the text that is blue and underlined) of the link matter a lot. Broadly speaking, the more “good” links that a page has to it, the better it will do on the search engines. In addition, the more times a particular keyword appears in the anchor text of “good” links to a particular page, the greater the likelihood that page will rank high for that keyword on the search engines.
And that’s all there is to it.
There is not a lot of mystery associated with good search engine ranking, regardless of what the SEO “tabloids” tell you.
So, armed with this knowledge, you can now assume a strong position to review and evaluate any search engine optimization services you consider hiring. Furthermore, with a little bit of initiative, you can take on the SEO tasks yourself and maintain complete control over your search engine marketing strategy. The choice is yours.
Jason Jantzi
http://www.articlesbase.com/seo-articles/search-engine-optimization-reviews-the-4-techniques-that-work-107751.html