How Search Engines Work And Why Search Engine Optimization Is Important
What is a search engine? A search engine is a different type of site on the web which is created to find information that is stored in individual websites for people who type in a keyword or group of keywords seeking information on that topic. Some examples of search engines are Google, MSN, Yahoo, to mention a few. Search engine optimization is a very important process to get your website to the top ten in the search engines.
Search engines usually work a little different from each other but they have a few basic tasks they perform. They search the internet based on the important keywords. They store and index the words they find on the internet and where they find them, such as websites. They allow people to search for the important information they have stored in their index.
Search engines use to have only maybe a few hundred thousand pages indexed as there weren’t many computer users. Today a large search engine may have hundreds of millions of web pages indexed as they now have many computer users and a lot of inquiries. Again I need to mention how important it is to get your website optimized to rank well in the search engines.
What are spiders? A search engine indexes files or documents by using special software robots called spiders. These spiders search the internet and so called “crawl” websites searching for information and building lists of important words found on websites.
Spiders usually start at busy sites where there is a lot of activity and crawl through every link on pages of those websites. This crawling quickly spreads out through links. That’s why it is good to have reciprocal links with websites with a high page rank.
What is indexing? After the spiders have finished finding information on Web pages, the search engine must store the information in a way that makes it useful. Most search engines store more than just the word and URL. An engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the meta tags or in the title of the page. Most search engines have a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different search engines will produce different lists, with the pages presented in different orders. With so many websites on the internet, knowing website optimization is very important.
What happens when you type a keyword into a search engine? The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. If you have your website optimized well, you will have an advantage over your competition. All rights reserved You have the author’s permission to use this article but you must include the author’s bio and it’s link.
Ken Bishop
http://www.articlesbase.com/seo-articles/how-search-engines-work-and-why-search-engine-optimization-is-important-103115.html
November 27th, 2009 at 11:23 pm
Why is search engine optimization important ?
November 28th, 2009 at 4:25 am
Because people search for what they want (products and services) via the internet now instead of the old traditional phone book or newspapers. Do a test. go to google and yahoo and type your name in the search field. What comes up? Are you first, second, third on the list or are you like 20th? The people who have optimized their websites the best will appear more visibly on the web. Most people don’t go past page 5 when looking for what they need on the internet. You want your company or name to come up as many times and in as many places as possible. No matter what people type. For example: If you are say a professional speaker. Most people probalby won’t just know your name but if someone is looking for a professional speaker they will type the title more than the name. So if your website is optimized, you will have meta tags like professional speaker, motivational speaker, speaker, etc etc. so that whatever a person searches on, your name will be in the beginning.
Hope that helps!
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November 28th, 2009 at 4:27 am
Well think about it:
Do you ever look past the first few search results on Google?
If you’re not in the top 5 you basically don’t exist.
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November 28th, 2009 at 4:29 am
So that the search engines place a website at higher positions in their search results.
References :
Search Engine Optimization (SEO) : http://www.webtoolhub.com/article-a21-what-is-search-engine-optimization-seo.aspx
November 28th, 2009 at 4:31 am
There many reasons why the search engine optimization is important for your website. The basic search engine optimization will be to have your Title, Description, and keywords.
If you do a good seo, your website will be seen by the search engines such as Google, Yahoo, MSN. If you’re in business, you want your website to be there. That’s the way clients find your online. If you look at the websites I put as a referral source in the bottom, you will notice that they are optimized and people searching for these services can find them easily.
References :
http://gowebsolution.com
http://uptowndallasapartments.net
http://www.freemovetexas.com
November 28th, 2009 at 4:33 am
Search engine optimization is the process to optimize a web page so that it could get a better rank in search engines which results into great traffic to your site.
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