How to Improve Your Search Engine Ranking

Search engine ranking is the ranking of a website or web page in the search engine results, for a given keyword phrase

Getting top search engine ranking requires that your site is designed well and is easily spiderable. Designing a search-engine-friendly web site isn‘t difficult; you just have to keep a few basic concepts in mind.

Search engines like to spider and rank sites that appeal to users. This is the main challenge for search engine developers to create algorithms that will favor user-friendly web sites while casting aside sites that are created mainly for spiders. This means that the rule of search engine friendly design is the same as the rule for web design in general: Make it user-friendly!

There are a few important things you should do in order to improve your search engine ranking:
• Your title tag should have keywords that meaningfully describe your page. Note that this “title“ refers to the one in the ‘head’ section of your document, not the one displayed in your browser window.

• The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank.

• Keyword density is important to Google. The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank. This probably means that if someone searches for “search engine ranking“ and your page has many instances of those three words in sequence, your page is considered more relevant than another page with those three individual words scattered all over the page.

• Words in the keyword meta tag have the same value as the other words on the web page itself, except for one very important case: if your meta keyword tag contains keywords that do not occur in your main web page, your page will be penalized. Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn‘t in the top 20, you won‘t be found, it‘s as simple as that. You should always include search engine optimization in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available, and start the journey towards higher search engine ranking NOW! Your search engine ranking may improve if you use both the title tag and relevant meta tag.

• Avoid keywords stuffing, extremely small text, hidden text, etc. Google considers these to be spammy techniques.

• Stay away from duplicate content: this includes mirrors of your site as well as identical content appearing from different domain names.
Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn‘t in the top 20, you won‘t be found, it‘s as simple as that. You should always include search engine optimization in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available, and start the journey towards higher search engine ranking NOW!

Manojj Kumarr
http://www.articlesbase.com/seo-articles/how-to-improve-your-search-engine-ranking-533445.html

8 Responses to “How to Improve Your Search Engine Ranking”

  1. thewater8oy Says:

    How to improve search engine ranking?
    When search engines decide which which sites are relevant to the search, does it look at the keywords used in a web page or only the meta-tags?

    What else do you need to consider to improve search engine ranking?

  2. ggads Says:

    backlinks.

    References :

  3. Michael Says:

    Search engine spiders have a very complex system for determining page relevancy and only Google knows exactly what they all are.

    Some have been figured out but in time many of them can suddenly change. The copy on your page and how it is used is extremely important. Once upon a time you could just “load” your page with reoccurring keywords but as the spiders got “smarter” they now look to see if your words appear natural.

    There are over 100 different aspects to search engine rankings so learn and test as many as you can. Remember, no site is ever perfect you can only strive to make it better with each change.
    References :

  4. Sunil Says:

    Keywords in your meta tags should be relevant to the content. Regular updating of your content with the keywords will boost your rankings with the major search engines.

    Of course, inbound links and back links plays a major role in getting your site rank well. Link building should never be stopped if you don’t want to loose your rankings.
    References :
    http://www.theseotraffic.com/services.php

  5. Phil C Says:

    This is a new search engine which searches via key words rather than content, though keywords need to be relevant to the content. SEO is not required.

    As the site grows, listings will rotate so each site will share turns in the top position over and over again…

    http://webchamp.com or http://webchamp.com/search/addurl
    References :

  6. vicseo Says:

    The most effective way to advertise on the Internet is
    to first set up a website and publish its domain name
    on major search directories such as Google.com,
    Yahoo.com [at http://www.google.com/addurl/?...... and
    MSN.com since 85% of Internet shoppers rely on these
    search directories to provide them with goods and
    services. In a sense, these search directories are a
    very large Internet Yellow Pages.

    Nevertheless, should your website or opening webpage
    fail to contain "generic" keywords, then anyone using
    such "generic" queries will not be able to discover
    your website. Your domain name [URL] of your website,
    in a sense, will be invisible, undiscoverable.

    You may want to consider some simple algorithms which,
    when observed and committed in designing of a website
    with placement of various critical metatags that can
    surely achieve a high search engine presence and
    increase Internet traffic to your website. These
    metatag strategies work well with published webpages
    at Google and Yahoo.

    Design: Should you create an extensive Flash-based
    website, make sure to fill-in the property entries
    such as the Title, Description and Keywords. Failing
    to do so, leaves no hard HTML or ALT resource that can
    be readily indexed by search robots. Also consider the
    Internet audience and their incoming setup. For
    example, if they are on analog/dialup, Flash webpages
    take too long to load up and therefore analog users
    will likely lose interest and discontinue entering the
    Flash site. On the other hand, anyone on hi-speed DSL
    lines, will welcome Flash pages which load quickly. So
    before designing a pure Flash websitge, ask the simple
    question, “Who’s my end user - is he on dialup or
    DSL?” And if you had to choose between these two users
    for maximum marketability, then select analog users
    since 80% of most resident users are still analog
    Internet subscribers and pure HTML designed webpages
    is best for them.

    A non-Flash-based website which relies on hard text,
    is far easier to be indexed by search robots. Limit
    the use of stylized text saved as .gifs since as a
    graphic, they are not indexable by search robots.

    Avoid use of frames since any number of search robots
    are unable to properly classify textual material.

    Placement of Metatags:

    A ranking or search order does take place with Google
    and Yahoo and it begins with the “Title” metag which
    should consist of no more than 65 characters separated
    by commas. The “Title” should describe in generic
    terms, the goods and services, followed by a location
    from which the resource is located, i.e., city, state.
    The placement of a domain name which is not generic
    within the “Title” is not appropriate, unless your
    domain name is a major recognizable brand name.

    The second metatag is the “Description” which is
    usually 25-30 words to form a complete sentence which
    best describes one’s goods and services.

    And the very last category - “Keywords” are also
    somewhat limited to 15-16 words which can be plural
    and compound in nature. Again, avoid multiple entries
    which could be mistaken as “spamdexed entries” which
    is defined as the loading, and submission of
    repetitive words into a particular metatag category.
    “Spamdexing” when discovered on a webpage and reported
    to Google’s spamreport.com can result in the
    elimination of your website from their search
    directory.

    Good luck!

    References :

  7. Coral Says:

    A Web site which is optimized for search engine effectiveness will be as easy to navigate as a good book. The home page should read like a table of contents, linking visitors to relevant information organized into useful sections. Sites which feature dynamically generated content such as forums or weblogs should still incorporate static HTML pages to aid search engines. Images, animations, scripts and videos should be used only when text is inappropriate and they add to the value of a given page.

    Put more time and energy into developing content that will be useful to people, and less into worrying about it being “pretty” or where it is going to show up in search engines. You will get many times the return on your investment.

    To boost traffic, word of mouth tools proven to be effective, So, WOMM tools can do wonders, I think SocialTwist is good choice for you.

    References :
    http://tellafriend.socialtwist.com/index.jsp

  8. Kenneth Louie C. Palabrica Says:

    SEO will help you in improving your search engine ranking..select keywords that has less competition and many searches. And last thing,, I think that long tail keywords should you use.
    References :

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Posted on May 31st, 2009 by admin and filed under Search Engine |
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