SEM Question - Can you have two different campaigns appear on the same SERP?
I have two different campaigns with AdWords and some of the campaigns have overlapping keywords. Each campaign is for a different website. If a user searches for that keyword is it possible for both ads to appear on the same page, or will only 1 ad appear at a time?
Also - if it’s not possible for this to happen, how can I make it to have two ads appear on the same search results page? What’s the best way?
I’m guessing that google limits displayed ads to 1 per account, otherwise someone could push out the competition by taking all 12 page one positions.
I have heard that the accumulated quality score for a given keyword applies to all campaigns. Suggesting bad ads on one campaign getting poor ctr would effect a winning campaign sharing the same keyword.
January 29th, 2010 at 12:22 am
I’m guessing that google limits displayed ads to 1 per account, otherwise someone could push out the competition by taking all 12 page one positions.
I have heard that the accumulated quality score for a given keyword applies to all campaigns. Suggesting bad ads on one campaign getting poor ctr would effect a winning campaign sharing the same keyword.
References :
January 29th, 2010 at 12:47 am
keywords in one campaign doesn’t have anything to do with keywords in another campaign with a different site. it is only logical that you can have multiple site in the same niche and have 2 sites showing up under same keyword.
however, it might get a little messy sometimes and may not always work. best way to get around is to have multiple adwords accounts, one for each of your sites. it is within adwords policy to own multiple accounts (do not use any voucher if you signup for a second account or you will be suspended). setup each account with its own campaign with different site and you are all set
References :