Richard Vanderhurst Compares Web Designer Vs. SEO Engineer
Richard Vanderhurst is a man who knows the web, and in his teachings, he tells his students that if you are working on SEO for your website, do not hire a web designer. A web designer plans, models and creates the final display of your website. It is a good idea to use a web designer in the initial construction and coding of the site. But as Richard Vanderhurst explains, the SEO engineer will make sure that websites are in the top ranking a Google search.
It’s true that some web designers may understand and easily execute the SEO process. But before laying your money into the hands of someone who is unsure of search engine optimization, you’d better rethink your options. In his lectures, Richard Vanderhurst gives a broad clarification that those who are trained in the practice of SEO can effectively use keywords and phrases to augment titles, descriptions and links throughout your site. In doing so, they can launch it into a higher position of ranking on a search engine, making it more accessible to customers and promoting growth to any business. Vanderhurst assures his students that SEO can almost guarantee a website will be raised in consumer views with the proper page-rank.
Vanderhurst explains that White Hat SEO is the proper use of the art and, if used correctly, improves your chances of having your website ranking in a top position on the search engines. Unfortunately, some unethical engineers prefer using a Black Hat approach to SEO. As Richard Vanderhurst points out, some of the various methods of Black Hat SEO that are widely used eventually cause more damage than good. The most prevalent abuse usually consists of entering spam into an SEO format which eventually counteracts itself and in most cases even lowers the original position of a website.
Black Hat Search Engine Optimization is often known as spamdexing, this means repeating unrelated phrases to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with traditional organic methods. In some cases, it is an attempt at redirecting your search away from particular websites rather than towards them as a White Hat SEO approach does.
The process is highly frowned upon and the engineer using this approach will often be black listed by Google, or other search engines. In his classes, Richard Vanderhurst teaches that although this method can be very harmful to a website, the posted negative material is often quickly disbanded.
Richard Vanderhurst
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